Free Fly Apparel

The challenge was to create a two-minute brand video for a clothing company that has never done video content before.  Our friends over at Badfish brought us onto this project to be the DP (aka the main videographer) and to do all the video editing.  Over the course of three days, we captured incredible footage of all the activities that embody the Free Fly brand: fishing, surfing, paddleboarding, running, yoga, and so much more.  We used underwater camera housings to get unique angles of our model, and scouted out some of the low country’s most beautiful and unique locations for filming.

Free Fly Apparel

The challenge was to create a two-minute brand video for a clothing company that has never done video content before.  Our friends over at Badfish brought us onto this project to be the DP (aka the main videographer) and to do all the video editing.  Over the course of three days, we captured incredible footage of all the activities that embody the Free Fly brand: fishing, surfing, paddleboarding, running, yoga, and so much more.  We used underwater camera housings to get unique angles of our model, and scouted out some of the low country’s most beautiful and unique locations for filming.

Free Fly Apparel – A Day in the Life

For this production, we made sure there was collaboration every step of the way between the creators and the client.  After a number of meetings and emails, we crafted a storyboard, shot list, and production schedule, which the client approved of before filming.  Because of this, we were able to use our three days of filming efficiently and captured all the footage we needed to tell our story.  Combine that with a brand ambassador’s professionally recorded voiceover, and you have A Day in the Free Fly lifestyle.

The 45 Second Version

We also created a 45-second version of the brand video. Free Fly can use this shorter version for Facebook and Instagram sponsored posts.  

This was one of those shoots where everyone was having so much fun that, after three 12-hour days of filming, we were all dead tired but didn’t want it to end.

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