The challenge was to create a two-minute brand video for a clothing company that has never done video content before. Our friends over at Badfish brought us onto this project to be the DP (aka the main videographer) and to do all the video editing. Over the course of three days, we captured incredible footage of all the activities that embody the Free Fly brand: fishing, surfing, paddleboarding, running, yoga, and so much more. We used underwater camera housings to get unique angles of our model, and scouted out some of the low country’s most beautiful and unique locations for filming.
We also created a 45-second version of the brand video. This was one of those shoots where everyone was having so much fun that, after three 12-hour days of filming, we were all dead tired but didn’t want it to end.